WaterSense is a program of the U.S. Environmental Protection Agency and its partners "to bring water-efficient products to market and spread the word about the need for smart water use." "WaterSense is partnering with manufacturers, retailers and distributors, utilities, state and local governments, nongovernmental organizations, trade associations, irrigation professionals, and professional certifying organizations to bring water-efficient products to market and spread the word about the need for smart water use."